Resources, Tools, and Recommendations
to help you run a thriving business
The good stuff.
No fluff, no filler.
This page is where I share the tools, resources, and content that have actually made a difference in how I run my businesses.
Everything here is something I use, trust, and genuinely recommend, because life is too short for tools that waste your time or content that wastes your energy.
FREE DOWNLOAD:
The Surprise and Delight Starter Kit
Your go-to idea bank for creating moments your clients will never forget.
You know those businesses that make you think "I can't believe they did that"? The ones you tell everyone about? This is how they do it.
My top specific, actionable ideas organized by industry for creating unexpected moments that turn happy clients into raving fans.
Tools I Actually Use and Love
No fluff. No paid placements. Just the tools that have earned a permanent spot in how I run my businesses.
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CRM, payments, and scheduling — all in one place.
I've used HoneyBook across multiple businesses for over 12 years and it has never let me down. It's where I manage client relationships, track payments, send contracts, and schedule appointments without juggling five different tools. If you run a service-based business and you're not using a CRM, start here.
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Email marketing that actually looks as good as it works.
Flodesk is what I use for all of my email marketing and I genuinely love it. It's intuitive, the designs are beautiful right out of the box, and the team is constantly adding new features. If you want to grow and nurture your email list without the tech headache, Flodesk is the answer.
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Payroll so simple you'll actually forget it's running.
Gusto is how I pay myself, my team, and my contractors and it is the definition of set it and forget it. Payroll used to feel overwhelming. Now it just happens. If you're still doing payroll manually or on a platform that feels more complicated than it needs to be, Gusto will change your life.
For Real: The Podcast
Real talk for high-achievers who are done playing by rules that no longer fit.
For Real is where we have the honest conversations most business podcasts are too polished to have. Leadership, burnout, business growth, identity shifts, and the messy middle of building something that actually feels good. Over 300 episodes, 260+ five-star reviews, and 350k downloads later, it's still the thing I'm most proud of.
A few episodes worth starting with:
Episode 328: When Caring Turns Into Carrying
For the leader who gives everything and is starting to feel the weight of it.
Episode 327: The Secret to Building Credibility and Referrals Like a Badass
With organizational psychologist Alison Fragale on why being likable and strategic aren't mutually exclusive.
Episode 290: 10 Life Hacks for Squirrel Brain Entrepreneurs
Practical strategies for the high-achieving, easily distracted business owner.
Episode 279: What You Need to Know About Growth and Burnout
The honest conversation about what happens when success starts to feel like too much.
Episode 219: 5 Truths Every Business Owner Needs to Hear
The episode people come back to again and again.
